The conference opened on Monday with a keynote from Ranjitha Kumar, which I found eye-opening and inspiring. Her team are working on “Data Driven Design: beyond AB testing” She pointed out that money spent on design does not always repay in results, and that A/B testing can be usefully supplemented with oher methods. In particular her team is working on “design mining” (rather than data mining) to find out what designs are being used elsewhere – she said there is a rich seam of designs available which give inspiration and a test / review point. She talked about the need to connect design with KPI’s, and to understand the success of designs in terms of their effect on KPI’s.
The second keynote, on Tuesday was also fascinating. Daniela Petrelli showed three case studies of making visitor experiences during museum visits multisensory, more engaging and more memorable. By using IoT technology, objects can be used to engage visitors in specific stories. I particularly loved the votary lamp that allows visitors to an exhibit on Hadrian’s wall chose three items – each a different god – and receive a personalised postcard with oracle-like messages. This a study at Chesters Fort , specifically around the Visitor eXperience of the Clayton collection. The three case studies indicated that visitors are more engaged and remember more, because they slow down and take longer to examine objects, when they use a physical object to access information – rather than a digital screen/phone. The IoT technology allows small objects – facsimiles that can be held in one’s hand – to be used to interact with video, audio, etc related to exhibits, and allow visitors to choose the viewpoint they experience in their journey through the museum.
I loved these two keynotes, interesting in so many ways – for me as a comsumer of information on the web and in museums, but also as a test consultant. Possible analogies – these gave me some thoughts about the experience of testers in their projects.
- For example, if it true that people are more engaged and remember more when interacting with physical objects, could we use this idea to change how people examine and interact with information generated by testing? This is NOT age related… What does it tell us about how we generate, use and display information?
- for example, if design mining is a useful supplement to A/B testing, how could it be used to supplement how we test designs – could it be a source for heuristics to use when testing interface designs?
- for example, what we as digital experts provide and are proud of, is not always what the consumers of our work want or expect, For example, the questions that a search engine or chat bot responds to are not always the questions consumers want to ask. How can testers find out and understand what consumers actually want? That includes the consumers of the information from testing.
- From those questions, I wonder about our testing dashboards – not for the first time in my decades in industry – and why we don’t talk with our stakeholders, in their language. I’ve been talking about this for years, presenting on it, teaching about it… I’ll continue with that. Quote from K1 about fashion websites – customers ask for “hot pink” websites talk about “Fuchsia” or “magenta”
- K2 provided a mini lifecycle for co-design and co-development where a technical person, a designer and a curator get together and split apart repeatedly to generate and test the ideas and design for artefacts. Is there an analogy to the developer, UXer and product Owner, and if so, where is the testing, and is there a need for a specific tester role?